
Going Rogue is a D&AD campaign inspired by sticker tagging.
MOTION, BRANDING
BRIEF
Create a motion-focused brand for an award show.
MY SOLUTION
Going Rogue celebrates nontraditional thinking and industry disruptors in the creative community.
Sticker tagging is a form of design that is beautiful and functional, yet also illegal and nontraditional.
I drew inspiration from the blocky type and visual layering often seen on stickers that decorate trash cans and mailboxes, as well as drawing on the idea of “going rogue” – being different from others.




