Going Rogue is a D&AD campaign inspired by sticker tagging.

MOTION, BRANDING

BRIEF

Create a motion-focused brand for an award show.

MY SOLUTION

Going Rogue celebrates nontraditional thinking and industry disruptors in the creative community.

Sticker tagging is a form of design that is beautiful and functional, yet also illegal and nontraditional.

I drew inspiration from the blocky type and visual layering often seen on stickers that decorate trash cans and mailboxes, as well as drawing on the idea of “going rogue” – being different from others.