Eight is a billiards bar & lounge by Gucci.

BRANDING

BRIEF

Imagine an existing brand expanding into an industry they do not currently occupy, then brand that new business.

MY SOLUTION

Fashion, luxury, and nightlife have long been intertwined. Gucci is known as a luxury fashion house, but what if they expanded into nightlife?

Gucci wouldn’t open a run-of-the-mill nightclub or a dive bar– it would be a sophisticated billiard bar and lounge. An exclusive space to meet other like-minded “Gucci people”.

Keywords: exclusive, candid, sophisticated, & risqué.