TICHA serves a variety of high quality loose leaf teas in different styles from around the world, introducing tea lovers to different cultural beverages.

I wanted to design a brand that feels fresh, healthy, and luxurious while still feeling bold and accessible. Thus, I focused on using the motif of an abstracted tea leaf in my design– using it to create a wordmark, patterns, textures, and die cuts.

Since the brand focuses heavily on the natural qualities of loose leaf tea, I wanted to focus on the materiality of everything I designed.